For many companies, entrepreneurs, and team members this has been one of the most challenging years. Unfortunately, no one knows when and how the situation will stabilize. As I wrote before, Coronavirus crisis is a big game changer and is divided in three phases: Chaos, Design of new rules, and New rules. And we are still in the Chaos phase.
Open innovation is a strategic component in surviving Coronavirus crisis. It answers the questions: What will the new rules be? What will customer want? Companies that are going head strong, are not open, and are not listening will definitely have a harder time.
The good thing is that, at least in our experience, openness has drastically increased during Coronavirus crisis. Under this extreme stress people are naturally much more open to listening, changing, and cooperating beyond traditional structures. They want to change things for better very quickly.
I strongly advise adopting open innovation as fast as possible. We are available to help in any way we can. Feel free to contact us for easy practical advice. Also you can read our open innovation and Coronavirus articles.