Web is the most dominant media today. TV, radio, paper, and other old media have been loosing relevance for decades. Web has basically became the main way all cultures globally exchange value. Not only that it delivers information but also is integral in production and trade. Web versions include upgrades of main web technologies and culture, and are driven by end user adoption.
So far there have been two web upgrades:
Web 1.0 was the first web which introduced websites, domain names, email, e-commerce, blogging, forums, username & password login. Example brands are Amazon, eBay.
Web 2.0 was the first upgrade which introduced social media, AI, mobile, user generated content, online software (SaaS). Example brands are Google, Facebook (now Meta).
First two web versions had a huge impact on the global economy, culture, and politics which affected every company and individual. Web 2.0 had a greater impact than web 1.0, and web 3.0 will be even more powerful. Web 3.0 is happening right now. It is a culmination of many trends such as blockchain, AI, VR, Coronavirus crisis, and is rapidly accelerating.
In future articles I will be writing more about specific changes, but at this point, at the start of the 2022, I wanted to emphasize that web 3.0 is here and companies need to work even harder than before to adopt it to remain competitive. Not all companies need to change their products but all companies must adapt their marketing and communication on all levels.
Web 3.0 is here and it should be taken seriously.