Innovation is one of the most important aspects of society. It improves health, well being, safety, and comfort for everyone. Innovation is a result of collaboration between many stakeholders, but companies are the ones that make innovation available globally as a practical product that sells.
However, social media today does not favor innovation. For example, Instagram is becoming a dominant news source while it is designed to favor personal photos and short videos. This results in innovation adoption slowing down and lost opportunities. There are numerous companies with innovative solutions which could not break through. Especially startups and SMBs. This is a great loss for the market and society.
We want to reverse this trend. There are too many companies that create amazing innovations, yet they produce content which does not promote them. The belief that innovation should be hidden and that customers only want fun is wrong. We believe customers are smart and want to participate in innovation. Now it is up to companies to communicate that, and to engage customer in innovation.