We are very proud that Il Giornale di Vicenza wrote an article about Fiam innovation opportunity on openinnovation.me.
This is a good example of how promoting open innovation offers two benefits to brands: it attracts innovators (innovation) and it promotes the brand as innovative, open, and competitive (marketing). Promoting the opportunity on social media, advertising, press will be more beneficial for sales, brand awareness, and loyalty than most other types of content (company news, technical information, fairs, etc).
Customers are saturated by content but they are still searching for something new and different – open innovation opportunities offer this.
We congratulate Fiam and thank Il Giornale di Vicenza. We expect more brands to follow the openinnovation.me path.
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