There are three attitudes a person can have towards an innovation: support, don’t care, block. Same person can be supportive of one innovation, while blocking another.
But most people are not aware of their attitude and role in innovation, and act as simple consumers, not as innovators. They do not perceive their importance in innovation and therefore are not fully empowered.
One of our goals at openinnovation.me is that everyone has a clear understanding of their role in innovation and is fully empowered. That they know that they are important and can impact innovation much more than just mere consumers – that they are innovators.
Ever since I started using openinnovation.me I became passionate about some innovations and lost interest in others. Time will tell if my choices are correct ones, but the more important change is that I started evaluating brands and products as vehicles for innovation. This is a big change from my previous views as a basic consumer.
My suggestion is to treat our own innovation support, passivity, and blocking, as very important, because each one of us has the power to buy, share, or ignore an innovation. And this power should not be taken likely.
See you in 2022!