Sales people represent their brands and they are brands themselves. It is expected of them to publish content which defines them as experts and attracts leads. Social media, personal blogs, personal newsletters are straightforward tools for sales people to share the content, but it is often not clear which content to share.
Wrong content can get a lot of reactions but will position the brand in the wrong way. Social media metrics like visits and engagements do not guarantee sales or even brand recognition. For growth content should focus on the most competitive company activity – innovation. Sales people should clearly promote innovation which grows revenue and long term brand loyalty.
Here are few tips on how sales people should promote innovation on social media:
Do not be shy
Sales people must understand and believe in their company innovation. Belief in innovation and passion to share it are not arrogance, but confidence.
Give it space
At least a quarter of content should be dedicated to innovation, products, features, and values they deliver. The remaining content can be entertaining, destressing, news, support for others, etc.
Use the correct words
Use the words innovation, research, design, improvement, value. Also use technical terms related to the innovation, product, and industry.
Clearly state that this is an innovation by your company. Examples: “our innovation”, “our design”, “we designed it”. Without clarity that your company or you did this, the ownership will not be clear.