Cybertruck looks different. Cyberpunk 2077 is buggy. Both of these products received a lot of negative comments upon launch. In spite of this, Cybertruck was selling more than 5,000 per day well after the launch, and CD Project Red started profiting within 24 hours of the launch.
The lesson learned is that hate is the same type of emotion as love – it is a form of obsession. Innovation causes strong emotions – both negative and positive which must go together. What innovation does not create is indifference and boredom. If customers are indifferent or bored, then innovation is not working.
When choosing how to innovate, taking a risk to be more extreme is worth it, and negative reactions should also be understood as a component of success. Failure is lack of any emotion.